Being a small business owner and operator, I understand the pain of learning new things, especially when it comes to technology. I’ve learned and re-learned a lot over the years since I started my career. Those were the days when cellular phones were as big as bricks and aol instant messenger was just getting started. I’ve tried to stay on top of the latest technologies and learn all that I can in order to help my clients, employers or friends.
Social media marketing is an ever-moving target. Before we began taking on social media marketing business, our team researched and tested the best tools in the business. Of course, we continue to look at new systems and technologies for taking some of the guesswork out of our client’s social media marketing tasks and analytics.
Check these out and let us know what you think!
Here’s to you,
Top Social Media Automation Tools for Small Business
#1 - Buffer
Buffer is a hot favorite in the industry and what we use here at Minneapublicity. It offers you a lot of flexibility to schedule and automate your posts. It also analyzes the performance of the posts, and provides a user-friendly interface to get you going in a jiffy.
Here’s what you can do with Buffer:
Get automated and manual support to schedule updates
Integrate and manage all social media accounts through a single platform
Schedule posts for preferred times, all at once
Measure social media performance
Get recommendations on the best time to post
Have multiple team members (maximum 25) access the same account (access specifiers for each member)
Schedule content on the go, with browser extensions and Android and iOS apps
Receive frequent updates from Buffer to adapt to ever-changing social media platforms
Unified interface for all major social media platforms (Facebook, Twitter, Google+, LinkedIn, Instagram, Youtube)
Smart post analytics and reporting tools to track social content performance
Simplified content publishing and scheduling with the Calendar function
Active social listening to monitor relevant conversations and audience engagement
#2 - Hootsuite
Hootsuite is a popular and affordable social media automation tool that can help you schedule posts on over 35+ social media platforms. It also offers an analysis of the content to determine the best time to post content, as well as real-time updates to keep a track of brand mentions and audience engagement.
Here’s what Hootsuite provides:
Tabs to organize, link, and schedule posts for all your social profiles in one place
Advanced search for sentiment analysis, location-based search, etc.
Customizable and insightful social analytics reports
Tracking of industry trends and campaign results to tweak strategies
#3 - Sendible
Not as known, but offers features and pricing to fit all budgets.
Manage your social networks, schedule messages, engage with your audience, and measure ROI from our all-in-one dashboard. With Sendible, you can create an award winning social media strategy, even when you don’t have the time.
No more jumping between different social streams. Get only the social updates you need, instead of a flood of unwanted messages. See which team members have already taken action and what still requires attention.